PROJECT OVERVIEW
Papillio House, a fictional butterfly sanctuary, dedicated to creating unforgettable memories. The project was approached as a comprehensive marketing ecosystem, integrating identity design, event promotion, environmental signage, and digital touch points into a cohesive visual system.
DESIGN PROCESS
Papillio House was developed through research into botanical gardens, butterfly conservatories, and experiential brunch destinations to understand how hospitality-driven nature spaces attract visitors. My goal was to position the brand as one that appeals to families, couples, friend groups, and guests seeking unique event experiences.
