GENERIC TEA BRAND REDESIGN
My goal with this redesign was to reimagining the generic tea blend as a more elevated, sustainable, and visually engaging product. The packaging dieline focuses on reducing waste, while the design introduces a distinctive carton silhouette to naturally draw attention and spark curiosity on shelf.
Guided by competitive research and in-store observation, I examined how subtle shifts in form, color, and materiality can influence perception and desirability.
CONCEPTUAL PACKAGE DESIGN
FLORA remedies, a conceptual brand and packaging system for a fictional cannabis company. Designed to redefine the visual language of THC products through a more refined, scientific, and wellness-driven lens.
Product Dieline - Outside Box
Product Dieline - Inner Box
Product Dieline - Inner Box
Unique Product Icons
Logo experimentation
Final Logo development
Colors + Logo Mark
